Skin care has been labelled “a women’s thing” for way too long. But that old mindset is finally dying out. And about time.
Guys have skin too. And it needs looking after just as much. Dry patches, breakouts, oily T-zones, razor burn can occur to their skin too.
In 2025, men’s skincare is not about 12-step routines or fancy glass bottles. It is about keeping things simple, clean, and effective. Whether you are new to this or a seasoned face-washer, this list is for you.
We have rounded up 10 of the best skincare products for men this year. No fluff. No confusing labels. Just stuff that works.
Understanding The Rise In Men’s Skincare
There will be a significant increase in the market for men’s skincare, and we mean it when we say it. By 2028, it is expected to reach an impressive $6.39 billion, which is the size of the shift in 2023 and today without errors in the text. And it is moving fast, with an annual growth rate of 7.19%.
Guys are finally paying attention to what’s going on their skin. Pollution is a problem, and many men are going for anti-pollution products to fight back. Face care, in particular, is leading the charge. Cleansers, moisturisers, scrubs you name it. They are no longer “just for women.” Men want clean, healthy skin too.
Also, social norms are changing. Skincare is not “weird” or “too much” anymore. It is self-care. And everyone deserves that.
Social Media is a Big Push
You can not talk about this trend without bringing up social media. Platforms like Instagram and TikTok have lit the fire. Hashtags like #Men’s Skincare, #GroomingGoals, and #SkinCareRoutine is blowing up. We are talking about millions of posts. And when you have got influencers and celebs showing off their routines, it rubs off literally.
But it is not just about buying what is trending.
Social media has changed the type of products guys want. Now, it is all about clean ingredients and stuff that can do more than one job. No one wants a 10-step routine. Men want skincare that is simple, natural, and works.
Top 10 Skincare Products for Men
1. CeraVe Hydrating Facial Cleanser
Why it is a top pick:
It is gentle, fuss-free, and does the job. Whether your skin is dry, oily, or somewhere in between, this face wash won’t strip it raw.
What makes it great:
- Packed with ceramides and hyaluronic acid
- No harsh fragrances
- Works even on sensitive skin
Good for: Morning and night use. Especially after a long day or workout.
Price: Around $12
If you are tired of your face feeling tight after washing, this is your fix.
2. Bulldog Original Moisturiser
Why it Is Good:
It is made for men. Not in a macho, fake-woodsy-scent way. In a “we get your skin” kind of way.
Why guys like it:
- Lightweight, non-greasy
- Aloe vera and green tea calm irritated skin
- Affordable and lasts long
Best for: Daily use, right after washing your face or shaving
Price: About $10
Pro tip:
Keep one at work or in your gym bag. It is quick to apply and soaks in fast.
3. Jack Black Double-Duty Face Moisturizer SPF 20
Why to use it:
Sun protection matters. Every single day. And this one does not feel like sunscreen.
Why it stands out:
- Built-in SPF 20
- Light, fresh scent
- Blue algae and sea parsley for healthy skin
Perfect for: Guys who hate layering products. It is two-in-one.
Price: Around $30
Once you use it, basic moisturisers without SPF feel pointless.
4. The Ordinary Niacinamide 10% + Zinc 1%
Why to use it:
This skincare product clears breakouts, smooths skin, and shrinks pores. It is not magic, but the way it works is close to magic.
Why it works:
- Niacinamide controls oil and redness
- Zinc fights acne-causing bacteria
Best used: Before your moisturiser, once or twice a day
Price: Under $10
Consistency is key to get optimum results.. Give it 2–3 weeks and you will notice a significant difference.
5. Lumin Charcoal Cleanser
Why it is good:
If you have got oily skin or clogged pores, this one’s for you. The charcoal pulls out dirt like a magnet.
What is in it:
- Activated charcoal
- Rosemary leaf extract
- Centella asiatica (helps calm redness)
Best for: Guys who live in big cities or get greasy fast
Price: Around $16
Use it 2–3 times a week if your skin is on the dry side. Daily if you are super oily.
6. Neutrogena Hydro Boost Water Gel
Why people rave about it:
It feels like water. Seriously. Super hydrating without making your face shiny.
What makes it work:
- Hyaluronic acid (pulls moisture into your skin)
- Oil-free and fast-absorbing
When to use: After showering or shaving. Morning and night.
Price: Around $18
It is a great product especially for hot weather. Your skin stays cool and smooth.
7. Tiege Hanley Skin Care System
What it is:
A full routine, in a box. Cleanser, scrub, moisturiser, eye cream you can get everything in it
Why it is helpful:
- Steps are numbered. So you do not mess it up.
- Great for beginners
- Travel-sized bottles for on the go
Best for: Guys who want a routine but do not know where to start
Price: Starts at $35/month
When using this product you are committing to a subscription. But that keeps you consistent.
8. Kiehl’s Facial Fuel Energizing Moisture Treatment
It may sound fancy but it is awesome. This skincare product wakes up your face like coffee wakes you up.
Why guys love it:
- Vitamin C and E brighten dull skin
- Feels cool and refreshing
- Soaks in quickly
When to use: First thing in the morning. Helps you look less “just got out of bed.”
Price: Around $30
It feels like a splash of cold water without the shock.
9. Brickell Men’s Restoring Eye Cream
Why eye cream?
Because dark circles and fine lines are not just a “getting older” thing. They can hit in your 20s too.
Why it is great:
- Caffeine reduces puffiness
- Aloe and peptides firm up tired eyes
- Unscented and non-greasy
How to use: Dab on gently and do not rub. Use it every morning and night.
Price: Around $40
Store it in the fridge. Feels extra refreshing in the morning.
10. Every Man Jack Face Scrub
Why it is worth it:
Scrubs remove dead skin and make your face feel smooth, not sandpaper rough.
What is inside:
- Natural jojoba beads (not plastic)
- Aloe vera and Vitamin E
- No weird chemicals or dyes
When to use: 1–3 times a week, before shaving
Price: Around $7
Good to know:
If your skin feels bumpy or dull, this’ll help clear things up.
FAQs – Skin Care Products for Men
Do I need all 10 of these?
Nope. Start with three: a cleanser, a moisturiser, and sunscreen or one that does both.
Can I use products made for women?
Sure. Skin is skin. But men’s skin tends to be thicker and oilier, so these products are made with that in mind.
How long before I see results?
Give it a few weeks. Most skin stuff takes time. The key is being consistent.
Is skin care really that important?
Yes, Clean, healthy skin looks better, feels better, and boosts confidence. It is not vain, it is smart.
Final Words – Skin Care Products for Men
Look, taking care of your skin does not make you less of a man. It just makes you a man who cares enough to look after himself.
You do not need 20 products or need to know every ingredient. You just need a few good ones that match your skin and your lifestyle.
Start small, wash your face, moisturise and use SPF..Later, if you want to dive deeper add a serum, a scrub, maybe an eye cream. But even the basics go a long way.
Your skin does a lot for you. Returning the favour does not have to be hard.
Read More : How the Weather Impacts Your Skin and What to Do About It
Read More : Best Skincare Routine for Every Skin Type: A Complete Guide
